Cogir of Sonoma and Napa Road, two distinguished senior living communities, engaged Lock Stone Media to produce compelling video and photo content that captures the essence and vibrancy of their residences. For Cogir of Sonoma, our focus was to create a 30-second commercial along with high-quality photographs showcasing the property’s amenities and community lifestyle. At Cogir of Napa Road, the task was to document a significant event: the birthday celebration of Art Shallock, the oldest living MLB player and a cherished member of their community. Our objective was to craft content that not only highlighted these special moments but also connected with broader audiences through collaborations with the New York Times and the Yankees, delivering the edited video within a 24-hour turnaround to meet pressing media deadlines.
The projects at Cogir of Sonoma and Napa Road were immensely successful, producing content that resonated deeply both locally and nationally. The 30-second commercial and accompanying photographs for Sonoma effectively highlighted the community's welcoming atmosphere and premium facilities, attracting attention and interest from potential residents and their families. For Napa Road, the coverage of Art Shallock’s birthday not only created buzz and garnered significant media attention but was also a testament to our rapid production capabilities, with the video being cut and delivered within 24 hours. This swift turnaround allowed the New York Times and the Yankees to use our content promptly, amplifying the community's profile and celebrating its connection to a national sports legend. These deliverables have not only enriched Cogir’s marketing materials but also helped prospective residents and their families see the community's warmth and appeal, leading to increased interest and inquiries.
Enjoy the birthday celebration of Art Shallock, the oldest living MLB player and a cherished member of their community.
Our two-minute TV spot for Cogir Retirement Community beautifully showcases the vibrant lifestyle and comprehensive amenities that make it a premier living choice for seniors.
Our 30-second spot for Cogir Retirement Community highlights the welcoming atmosphere and key amenities, offering a quick glimpse into the enriched lifestyle provided to its residents.
Our photography for Cogir Retirement Community captures the warm, inviting spaces and vibrant community interactions that define the resident experience.